I’m an author and journalist turned publicist. After a 15 year career working in national newsrooms and writing best-selling books, I switched my focus to help others raise their profile.
I promote the reputations of business executives, entrepreneurs, philanthropists, political figures and celebrities, with the goal of positioning them as a thought-leader in their profession.
Typical things I help clients with include:
- Securing keynotes or panel talks
- Placing opinion pieces in prestigious publications
- Developing strong ideas and helping you write the above
- Securing profile pieces in national papers or business magazines
- Promoting you to the media as a go-to commentator in you industry
- Presentation training
- Media training
- Book promotion
- Coaching you through developing a book and sourcing a ghost writer if needed
- Consulting on your overall online brand including rewriting bios and boosting SEO for your name
- Handling a negative story / crisis PR
I do personal PR for individuals, not businesses or brands. People are much easier to PR than businesses because they have a story, a view and expertise. That’s what I’m an expert at drawing out.
My skills stem from pitching my own articles, books, talks and tv appearances successfully for almost two decades. I don’t do press releases or blanket PR. I utilise my specialised media experience and work closely with clients to create real and relevant publicity opportunities.
What qualifies me to do that?
I have 15 years experience in journalism, working across all media platforms – print, broadcast and digital. Seven of these were in a staff role in high pressure newsrooms at ITN. Eight of them were freelance (which is when I got to do fun stuff like debate ‘dry January’ on breakfast telly, or write provocative opinion pieces).
I’ve written for almost all national newspapers both for news and features: I’ve investigated where our all our 5p’s from carrier bags go for The Times, I’ve uncovered fake sperm donors for The Mirror, I’ve tried the world’s most expensive bed for The Sunday Times and done every new fitness class going from Bohdi to night swimming for Metro. I’ve got bylines in glossy magazines too such as Cosmo, Psychologies and Good Housekeeping.
I’m author of three popular non-fiction books. My first was a WHsmith bestseller, my third (and most recent) was long-listed for the William Hill Sports Book of the Year 2018. (Check out, This Girl Ran: Tales of a Party Girl Turned Triathlete). It was described as ‘chatty and racy’ by The Daily Mail, ‘inspirational stuff’ by Sky News and ‘utterly brilliant’ by the ed of Women’s Running. That level of press didn’t come by luck. I worked to secure it, as I now do for my clients.
As an author, I sometimes get to be TV commentator. So, you may have seen me reviewing papers early on Sky News or late at night on BBC News Channel. There have also been times when I’ve discussed middle aged sex lives on Newsnight, questioned whether the pill is a good a thing Woman’s Hour and debated anything from ‘gender reveal parties’ to whether TV shows too much drinking on shows like This Morning, GMB, Lorraine, The Alan Titchmarsh Show, BBC Breakfast and more.
These days though, I focus my energy on getting clients onto these platforms, not me with my business Thought Leadership PR. I particularly love working with clients with books to promote, or those who plan to write one! I won’t write it for you but I will help you get it off the ground and publicise it.
I only work with a small number of clients at any one time. I have a trusted network of talented social media experts, writers, SEO consultants and media trainers who help me deliver a bespoke service. True reputation management requires me to get a deep understanding of a client’s expertise, views and background so I can develop and shape a unique media and online profile.
When I’m not doing all this, I’m a mad keen triathlete. I competed for GB in my age-group (just don’t ask which age group!) at World Championship in 2015 and most weekends I’m usually found freezing, exhausted or covered in mud on a bike or in a lake.